Sounds like this a heat dissipation and certification problem.
Siemens (or any HMI vendor) will test and certify for a range of angles. But they are not designed for face up, 0 degrees horizontal.
If you look at the back of the HMI you will see vents to help cool it down; using air convection. Putting the HMI face up, 0 degrees with horizontal, is the absolute worst. The heat just floats up through the unit getting trapped in the sealed touch screen area.
They rate those for 0-55C and 5-95% humidity (or close to). 55C at 95% humidity installed flat horizontal is not going to last long.
Is it going to be a problem for you? Who knows.
But Siemens did not test beyond the 35 degree angle, or they did and the results were bad. If they were to say that you can use it at 0 degrees to the horizontal then they had to test and certify it to that; which is more time and money IF the mechanical design supported it.
The most likely thing to happen is that the screen backlight life will be reduced, greatly.
You can help minimize that damage by:
- increasing the angle as much as possible: 90 degree vertical being best
- reduce the backlight intensity down to 50% or less
- split the HMI: ie. use an IPC + touchscreen instead of combined HMI unit
- add cooling to the cabinet (but now you have moving parts, which was a benefit of the HMI)