The term 'sensor' refers to the physical device doing the sensing. There is nothing in the picture that indicates the type of sensor. There is only the text that states that the sensors are both wired as normally closed.
You are confusing the ladder diagram NO and NC contacts with the wiring of the physical sensors. Think of a NO contact in a ladder diagram as asking the question "Is this signal ON?". Think of a NC contact in a ladder diagram as asking the question "Is this signal OFF?". In both cases, when the answer to the question is 'yes', the NO or NC element in the ladder diagram is TRUE.