Hello Jesper- Thank you for your feedback on the name of our product.
groov tends to get grouped into the larger HMI/SCADA category for purposes of comparison. That's reasonable, as a product like groov doesn't necessarily have its own category. Yet.
groov was developed to address a growing need: to view automation and control system data from any mobile device, regardless of screen size or operating system.
All of the mobile and web-based solutions on the market today (including the one you suggested) require browser plug-ins or operating system plug-ins like Flash, Silverlight, and Java. These technologies are not supported across all mobile devices, and therefore are platform and OS dependent. Support for these plug-ins on PCs is also problematic and an IT headache.
Furthermore, we have yet to see any solution on the market that is 100% scalable on the device you're viewing it from. Developing operator interface screens for the seemingly infinite number of screens sizes out there--mobile or otherwise--is a non-starter.
So, we chose to take advantage of an app resident on virtually any mobile device, be it a smartphone, tablet, or even iPod Touch: the web browser. Of course, any PC can run a web browser too, as well as netbooks, Macs, Chromebooks, Linux computers, even HDTVs.
Then, we built groov with similar technologies used to build Google Apps, Facebook, Twitter, Microsoft Office 365 and more, like HTML5, CSS, JavaScript, SVG, and browser caching. That's it.
With groov, you can view and control your systems from any device with any screen size from anywhere. In fact, even the development environment for building your groov screens is completely done within the web browser. No software to download; no plug-ins to install.
Finally, regarding the "thin" feature set. Indeed, groov is a new product, first released in spring 2013. As such, enormous development is underway to address this. One particular development cycle is almost complete: the capability for groov to communicate with any OPC-UA compatible system. groov OPC Client Option should be released in November 2013, and opens up groov to virtually any automation system in service today.
So we invite you to stay tuned for future developments. And give us a try with our 2 hour demo mode, also coming very soon.
Kind regards, -Benson