I've used many miles of rope switches in the past. There is no OSHA document that dictate the installation. I've mostly used AB Lifeline switches (
http://ab.rockwellautomation.com/Push-Buttons/Lifeline-4-Cable-Pull-Switches#/tab5 ). My installation was slightly above the powered conveyor rollers attached to the side rails. I also attached a Banner EZ light to the switch (green for OK - flashing red for tripped).
The attachment to the side rails were done with forged eyebolts (not the cheaper bent style). Support on the cable is about every 10 feet, but check with the switch manufacturer.
Length is dictated by the switch manufacturer. There is a dead zone at the switch termination. I use a tensioner kit (very helpful for long runs).
Most of the long runs require a switch at both ends (125 meters is about the max).
All turns are done with pulleys. Use the kind that prevent the cable from falling out (even though the slack detection will find it).
I keep the cords about 4 inches away from the conveyor to allow the operator to grab.
All switches go to a safety controller which can be programmed for zones if needed (I like the Banner SC-22).
As stated, perform a risk assessment to determine the risk and how to safely mitigate that risk.