@parky it was not you who started it (but we all kept it going ): the OP called it a load, but labeled the output with an ---(M)---, so I don't think it was at all unreasonable where we went.
As other posts have alluded to, pressing and releasing the HMI jog button while the motor is running will stop the motor on release. My practice has always been to require jog mode to be selected before showing the buttons on the HMI, and to prevent the jog command from doing anything at the ladder logic level if the motor is not in jog mode. Obviously, selecting jog mode will stop the motor as well.
(and yes, for the sake of simplicity, I'm going to assume it's a motor for now as well).
Instead of using the new internal bit to keep track of when a jog is active, there is also the alternative of using that bit to keep track of when the Start/Stop circuit is active cf. {Auto} below.