Or, in the infamous words of Ron Beaufort (if I am learning everything correctly from him - man I need to take his classes one day), what you really want to do is to "write" a zero to the bit at the instruction address associated with the "coil" (not really a coil, just an address).
Don't limit yourself to the ways that were suggested. Even though they are correct, there are many other ways to accomplish the same thing. Please keep in mind that I am mostly familiar with the SLC500 processor and these ideas might not work on all other lines of processors.
You can program an UNLATCH at that address.
You can MOV a zero into that word.
You can COP a zero into that word.
You can use a MCR if they are non-retentive outputs.
All I am trying to say is that there are many ways to write a zero into the address associated with that instruction. I am sure that Ron (and others) will
1) correct what I said that is wrong and
2) tell in much more detail what is going on
There are many people here that know much more than I do. I'm just giving you some food for thought.
EDIT: OK after re-reading the OP, the previous suggestions are more in line with what you want to do.