I'm not an expert on serial communication but here's my two cents worth.
If you were running this 3 meters I would say go ahead and use what you want. given your length of run, however, the cable impedence and capacitance will begin to play a significant roll in whether the signal gets through or not. With spec communication cable the parameters that can affect signal propogation and waveform shape are very strictly controlled. The farther you go the more important these become.
It looks to me like the 3100 series cable is intended for a more industrial setting based on its volage rating and jacket construction. The 9800 series stuff looks more like office cable to me. Both appear to have identical transmission characteristics, though.
Keith