I just think of it as doing the same thing as a set --(s)-- of DB15.0. The OR just lets you set any bits in the entire word all at once so it can be much faster to use the OR if you have a bunch of bits to set at once.
For those folks that have written bit manipulation code in other languages like C, Java,... (that don't support single bit operations) they are used to performing single bit operations this way - so you'll likely run across the OR and the AND NOT (the way to clear bits) multiple times in your career.