Not sure what product you are referring to. I have used a flexible Ni-Chrome wire since the 70's, not sure on the brand as it is stocked in-house. ~0.5 ohm/ft, measure off 55', add a 5 Amp fuse and plug it into 110VAC. Add a thermostat if required/ desired depending on the application. There are various vendors I have seen that make specilized products with built in thermostats (e.g. water line freeze protection). I believe RayChem has a large presence in this market and cater to the chemical industry from the literature I have seen, though that was a number of years ago.
Will check on our vendor information next time I'm on the floor.