No need to read any further. Articles written by people that can't actually be employed in any industry they write about aren't worth the paper they aren't printed on.
Consultants are just school and business failures that have enough smarts to find a print shop to make up some cards.
Generalizations are always wrong!
This one is like that old line "Those who can, do, those who can't, teach." They both belong in file 13.
I don't consider myself either a business or a professional failure, and I've paid my dues in the field many times over. Now I'm both consulting
and teaching, and I like to think I'm very good at both because I've run my own business for a quarter century and I'm pretty good at what I do.
Now, about the HMI, some of his suggestions I like and some I don't. I think his opening screen is way to busy. Sometimes pictoral representations help the operators visualize, so a blanket condemnation isn't justified. I agree that trending is a great tool, and I like to put multiple trends of related variables on the same screen or as different pens on the same trend. For example, flow and pressure together can help in diagnostics.
Color codes are tricky, and consistency is more important than the actual codes. I prefer grey off, green run, and red fault. However, a lot of plants have adopted the power industry "red=dangerous=on/open" and "green=safe=off/closed". Either works fine if they are consistent - operators learn.