Per page 6 of view-sg001_-en-p.pdf, the web browser viewer is only available on PVP+7 Performance, MobileView, and optionally on PVP+6. You might be able to do it on others but you may need to install software on the HMI OS to accommodate.
https://literature.rockwellautomation.com/idc/groups/literature/documents/sg/view-sg001_-en-p.pdf
Matching ActiveX controls must be installed on your development PC and the HMI OS for it to work.
If you goto the setup screens on the HMI, you can see the installed ActiveX. Press Terminal Settings, then choose System Information>About FactoryTalk View ME Station. You should use an ActiveX on the host that matches one installed on the HMI.
The ActiveX "ME Web Browser Control" only works for PVP+7 Performance, MobileView, and optionally on PVP+6 though.
Note that the HMI's web browser does not support silverlight or HTML5.
The URL is typically entered as "www.plctalk.net" (with the quotations if you are not using a string tag)
Here is a KB article on setting up the control:
https://rockwellautomation.custhelp.com/app/answers/answer_view/a_id/562226/loc/en_US
Per the article:
Property NameDescriptionTag Type (Analog/Digital/String)Is Property Optional? URL This is the URL of the resource that Internet Explorer needs to navigate to.
As an example,
http:\\www.rockwellautomation.com. This can be specified as a direct value or using a tag. String No Back When this tag value changes from zero to non-zero the webpage navigates backward one item in web browser’s history list. Digital Yes Forward When this tag value changes from zero to non-zero the webpage navigates forward one item in web browser’s history list. Digital Yes Stop When this tag value changes from zero to a non-zero value, it cancels any pending navigation or download operation and stops any dynamic page elements, such as background sounds and animation. Digital Yes RefreshWhen this tag value changes from zero to a non-zero value, it refreshes or reloads the current web page.DigitalYes