Can you start RSView 32 then from the file option then to open dig thru c:\xxx\yyy\zzz\East until you find east with an icon looking like 2 tanks feeding a pipe to a computer screen from there your project should open then when you click the run button it should run.
This is to prove that all works as I am also thinking it is errors in the startup short cut
When you have RSV open, goto Help, Online books, User guide, section 2, step 3, Stating RSV running automatically, page 2-5 for a description for auto startup