godfrey,
The "rule of thumb" is to start with the motor nameplate full load ampere rating, 9.8 amps in your case, so you would pick an overload with a 9.8 amp rating. As dash said, then you consider all the other factors to see if you need to adjust it up higher for high starting current loads, or down for lighter loads. You want to keep the overload trip setting just slightly higher than the largest normal operating current (provided that your motor is sized correctly of course).