Nitendo is entertainment, PLCs are't. Of course, the people that make Nintendo do that for money too.
Obviously, there are many applications where money is a secondary issue. In my industry, wastewater treatment, for example many systems are primarily intended to enhance process performance. However, money certainly enters into it, both by virtue of the bidding process and by virtue of improved efficiency reducing operating costs. And eventually the taxpayers have to provide money to pay for the system. I have turned down projects because budget consraints precluded doing the job with what I thought was an acceptable level of quality. And that cost me money.
Safety of course is another overriding concern, but even that is, wrongly, sometimes made secondary to financial considerations.
In the long run most automation projects have to be justified by by money concerns. Capitalism is a system that often disgusts, and often pits ethics and professionialism against accounting. But for the life of me I can't concieve of a better system, and in the greater scheme of things it serves society's interests better than any alternative.