1) The reference point is the centerline of the threaded port which is also the centerline of the sensing diaphragm
2) Have you zero trimmed?
STEP 7: CALIBRATE THE 3051S ERS SYSTEM
After the 3051S ERS system has been installed and wired, either a zero trim or a lower sensor trim should be performed on each sensor to compensate for installation effects.
• A zero sensor trim should be performed after installing a gage sensor on a vented tank. A
zero sensor trim should not be performed on an absolute sensor or on a gage sensor that is
at line pressure.
• A lower sensor trim should be performed after installing an absolute sensor or a gage sensor
that is at line pressure.
Additionally, a “System DP Zero” trim should be performed to establish a zero-based DP reading.
The System DP Zero trim should be performed after a zero/lower trim has been performed on each sensor.
(procedure follows)
http://www2.emersonprocess.com/siteadmincenter/PM Rosemount Documents/00825-0100-4804.pdf
3) >I set the amount of head pressure in mm of the product
The head pressure is always measured by the pressure transmitter in units of water column, which relates to level of a column of water, in units of inches of water or mm of water.
Corrections to the level/head pressure for product specific gravity/volume have to be made in either the 'receiver' (PLC) or some very high end transmitters have a scaling function that can multiply by a factor to correct for density/specific gravity.