I never look at the "Tag" tab, but what it's referring to is the control tag for the MSG instruction. Every MSG instruction needs a control tag that holds the addressing and configuration and status data, and it's of data type MESSAGE.
In this case the MSG instruction control tag is "Get_VFD_Parameter"
The actual value of Parameter 3 goes into the destination tag, a DINT type tag named "PF700_Param_3".