Can you ping CPU?
Is communication from real PC's NIC or via USB adapter NIC?
If you have USB adapter, then you need USB 2.0 version, VMWARE don't support 3.0 USB.
What is your setup for the device configuration of the IPC?
You need to configure one of the Ethernet interfaces on your IPC. Under each Ethernet interface, there is an Interface Assignment option. One of them must be set for Simatic PC Station.